Attribution model

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In Google Analytics, an attribution model is a model that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Attribution model
Definition
In Google Analytics, an attribution model is a model that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Attribution model
Attribution model
In Google Analytics, an attribution model is a model that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
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