We build our data analytics products to be easy to use, and tightly integrated with the rest of Google Cloud’s ecosystem. BigQuery is built for speed, letting you analyze gigabytes to petabytes of data using ANSI SQL with no operational overhead. BigQuery’s serverless model means that resource provisioning happens behind the scenes, so you can focus on analytics instead of managing infrastructure. Customers can now run analytics at scale with a 26% to 34% lower three-year TCO than cloud data warehouse alternatives.
Serverless architecture has fast become a hot topic in tech, thanks partly to its promise of drastically reducing your time-to-market. Nonetheless, many IT leaders remain cautious about serverless because of their fears over vendor lock-in. In this article, I’ll explore the realities of what lock-in means in the context of serverless — and propose strategies to minimize your risks.