Google’s cloud keeps rising even as its advertising business floats back to earth. The problem is that one weighs a whole lot more than the other.
His tenure at LinkedIn followed a period of rapid growth at the company, where it doubled down on diversifying its revenues into advertising alongside subscriptions to its premium and recruitment businesses, a major refresh of the company’s mobile effort, a number of redesigns and experiments across the main platform to best leverage the position that it holds among its user base — based on some of the same social mechanics that underpin the likes of Facebook, but with a much more practical, professional, productivity bent — and, most of all, very torrid growth of its user base. Some love to poke it and lampoon its somewhat surprising ability to infer your connections and send countless attempts to your email to try to engage you more, but ultimately it’s a tool and platform that hasn’t really found a strong single competitor.
As Twitter continues to try to find the right balance between making its platform easier to use while also less prone to toxicity and abuse, the social media platform reported mixed earnings for Q4. Twitter posted $1.01 billion in revenue — notable because it is the first time its revenues have broken past the billion-dollar mark — due to a strong quarter in advertising sales.
John Greenwood of Bayleys Auckland says the firm will often make it more widely known a property is for sale. "Most of the time we recommend advertising. These properties are so tightly held, a little bit of competition doesn't hurt."
Google has also crammed more advertising onto the top of search results and squeezed money out of businesses like YouTube. And it has pushed aggressively into wooing corporate customers for its cloud computing business, putting it into the kind of lucrative but boring business that early Googlers once sneered at.