Those results included the company’s first direct disclosures of its Google Cloud revenue as well as that derived from YouTube ads. The latter was particularly overdue given that it comes nearly 14 years after Google bought the video-streaming company for $1.65 billion. YouTube ads generated a little over $15 billion in revenue in 2019, which would put the operation in the top half of the Fortune 500 all by itself.
To assuage some concern about sluggishness in its main search ad business, Alphabet disclosed for the first time detailed revenue figures for its YouTube and cloud computing units, which are growing faster than the rest of the company. YouTube sold $15.1 billion worth of ads in 2019, up 36 percent, while its cloud unit grew more than 50 percent to $8.9 billion. Ad revenue from search increased 15 percent to $98.1 billion.
Google has also crammed more advertising onto the top of search results and squeezed money out of businesses like YouTube. And it has pushed aggressively into wooing corporate customers for its cloud computing business, putting it into the kind of lucrative but boring business that early Googlers once sneered at.