Marketing

Field of study

About

Thing
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants.
Marketing
Definition
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants.
Marketing
Marketing
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants.

Mentions

The New York-based start-up had been valued at $1.1 billion by private investors last year. But that was before the five-year-old company publicly revealed in January that it lost $67 million on $312 million in revenue in the first nine months of 2019, thanks in part to spending $114 million on marketing.

The Auckland property market is forecast to romp ahead again this year, yet some of our city's finest homes are failing to sell, despite months - sometimes years - of high-profile marketing.

The company said the fresh investment would allow it to speed expansion of its services, and build out the sales, marketing and engineering teams at its California and Guadalajara, Mexico, offices.

Personal Genome Diagnostics has appointed Megan Bailey as chief commercial officer. Bailey joined the firm as VP of marketing in 2018. Prior to PGDx, Bailey spent more than 14 years at Roche in various sales and marketing roles, most recently as senior director of commercial operations.

GenMark Diagnostics said that on Jan. 9, it notified James McNally, its senior vice president of marketing and business development, that his employment with the firm would cease on Jan. 10.

Since this situation is new and changing rapidly, we will focus on urgent actions for customer relationships and marketing decisions.

See also

See also: