Last year Jewell spent most of the year cracking the US; its first batch sold out in two weeks and the second delivery should be stateside next week, Jewell says. Building a relationship with online behemoth Amazon was the easy bit, but getting the tick of approval from regulatory agency the US Food and Drug Administration was not. The barcode had to be shifted to the other side of the label, for example. Everything had to be converted to ounces. The language used is US-English, not English – not major hurdles, but when everything Fix and Fogg does is done in-house rather than contracted out, it all adds up.