I spoke to Lev Grzhonko, CEO of MonDevices, to find out how their company garnered interest and presence with national retailers to grow the business and increase sales. MonDevices created the most affordable smart baby monitoring product on the market called MonBaby. Grzhonko shared the company’s top B2B strategies that support the efforts of its B2C resellers.
The first indicator of top-quartile transformation is the scope of the effort itself. Successful companies, our findings suggest, typically favor an all-in, enterprise-wide transformation, rather than constraining the transformation to individual business units or functions. A more comprehensive scope increases the chances of creating value-generating opportunities across functions. This was the case for the basic-materials company whose story is described in the sidebar “The power of scope: A case study.” It also proved effective for a consumer-goods company we know whose leaders designed a series of transformation processes to harvest the fruits of improved integration across the company’s supply-chain, manufacturing, and sales units.