You are probably using Google on a daily basis. And you've probably noticed that the results often include entities relevant to your search displayed in the panels on the right-hand side of the page.
These entities come from the Google Knowledge Graph — an extensive collection of things ranging from sports teams, notable people, and rock bands to local businesses, streets, and bus stops.
Cofactor Ora is based on the very same Knowledge Graph. In fact, each page in the Cofactor Ora dictionary (Karangahape Road or Aotearoa for example) shows pronunciations for a single Knowledge Graph entity.
Ora's purpose is really to engage with the communities of native speakers to have the entire Knowledge Graph pronounced. Cofactor supports the infrastructure and provides the means for you to view and contribute pronunciations for those entities.
The Google Knowledge Graph has over 1 billion entities. We've always understood that navigating through so many entities in Ora is hard and wanted to make the crowdsourced data more accessible to the end user who is looking for pronunciations.
The new Cofactor plugin allows you to view and listen to Ora's pronunciations without leaving Google Search or Google Maps. It simply integrates with the knowledge panels, allowing you to peek into Ora directly in place.
Here's how it works. Suppose you are searching Google for Aotearoa:
Then the suggested entity for your search will be displayed on the right-hand side of the page with the new speaker button:
which opens a preview of the dictionary page. You can view, listen to, and contribute pronunciations in the same window: